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10x Growth in Qualified Leads for SoHo Portfolio
PEP Real Estate needed to compete with LoopNet and CoStar for tenant attention. We built a search-optimized property platform that drove 146K+ annual impressions and 10x growth in qualified inquiries.
146K+
Annual Impressions
12-month search window
+308%
Visibility Growth
search impressions
10+
Page-One Rankings
target SoHo queries
10x
Lead Growth
qualified organic inquiries
Challenge
PEP's properties were hidden behind aggregator platforms. Tenants searching for SoHo office space found LoopNet and CoStar first, leaving PEP dependent on third-party lead sources with high fees and poor attribution.
Solution
We built structured property pages around real inventory, implemented technical SEO with schema markup, and created direct inquiry paths. Each property page targeted specific address and neighborhood searches that aggregators couldn't match.